Brain Files

stoweboyd:

Shaila Dewan via NYTimes.com

Going back to school for months or years is not realistic for many workers, who are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence. In their quest to occupy a useful niche, they are turning to bite-size instructional videos, peer-to-peer forums and virtual college courses.

Lynda Gratton, a professor of management practice at the London Business School, has coined a term for this necessity: “serial mastery.”

“You can’t expect that what you’ve become a master in will keep you valuable throughout the whole of your career, and you want to add to that the fact that most people are now going to be working into their 70s,” she said, adding that workers must try to choose specialties that cannot be outsourced or automated. “Being a generalist is, in my view, very unwise. Your major competitor is Wikipedia or Google.”

Gratton’s ‘serial mastery’ is dead on. But I’m not as certain about the end of general knowledge. I still buy Jamais Cascio’s arguments for ‘deep generalists’, who learn a lot about a lot of things, and understand how they are connected. 

First class career advice .

Las 10 cosas que desencantan de un hombre
29 oct 2011 06:35 pm ›
Categorias: Curiosidades, Titulares

Muchos se juran hermosos, interesantes e inteligentes, pero la verdad es que esos repentinos despliegues de “seguridad”, muchas veces pueden revelar inseguridades y problemas que es mejor no asumir.


Foto archivo

Si tu nueva pareja tiene más de dos, evalúa qué tanto te gusta para ver si debes continuar con él, como lo reseña la Revista Fucsia.

1. Que hable interminablemente de la ex: todos tenemos un pasado amoroso, hemos protagonizado algún tipo de historia de amor y es inevitable que ello influya directamente en la manera de relacionarnos con las siguientes parejas. Sin embargo, resulta muy incómodo cuando las personas comienzan a llamar a los recuerdos afectivos de manera recurrente y a hacer comparaciones innecesarias. Aunque todos hallemos relaciones mentales y establezcamos quién es mejor en qué, a toda mujer (y hombre) gusta la idea de ser la panacea en temas de amor y sexualidad. Cuando una persona siente la necesidad de hablar de su ex pareja todo el tiempo o de exteriorizar sentimientos acerca de otra persona mientras está en una cita, es indicio de que no está lista para asumir una nueva relación.

2. Que sea tacaño: nada peor que un tipo que no se meta la mano al dril ni por equivocación. La tacañería masculina, sobre todo en Latinoamérica, es una característica aborrecida. No se trata de que el sujeto tenga que gastarse todo el sueldo en una salida a comer, solo una mala mujer exigiría eso, sino que tenga la creatividad para encontrar y proponer planes interesantes que se acomoden al bolsillo propio y al gusto de la mujer que quiere conquistar.

3. Que no escuche: aquellos que están tan preocupados por lucir bien, por ver más allá del escote, o por demostrar que saben y han vivido mucho, no están realmente participando de la conversación, sólo se preocupan por lo que ellos tienen que decir y por eso es difícil seguir un hilo de conversación que tu propongas.

4. El sabelotodo: no hay nada más fascinante que un hombre elocuente y de mundo, que conoce a partir de la experiencia y la lectura el funcionamiento de la humanidad; pero cuando surge aquel individuo que cree que lo sabe todo porque ha leído un par de libros y se siente con la autoridad para aleccionarte en todo tema, resulta completamente ridículo e incluso fastidioso. Es el típico comportamiento que nos hace blanquear los ojos.

5. Que no tenga metas claras o sueños por cumplir: todos hemos tenido etapas de desorientación, no estar seguros de que nos gusta lo que hacemos, no saber para dónde vamos, pero ello no quiere decir que la capacidad de proyección deba difuminarse hasta tal punto que cualquier cosa que venga está bien. Para un personaje de este talante conquistarte es cuestión del destino, no un mérito propio.

6. Temerosos: sea por una cuestión evolutiva, o por un convencionalismo cultural, el miedo resulta ser la característica menos sexy que puede tener un hombre. Todos tenemos miedo de algo, es una condición natural humana, lo que molesta es la incapacidad que tienen algunos de superarse a sí mismos superando los miedos. Por otro lado, a las mujeres les gusta tener un interlocutor que esté en el mismo nivel, un compañero con el que se pueda contar en toda situación; un sujeto que no proyecte seguridad, no corresponde con ese ideal.

7. Que no tenga ningún pasatiempo constructivo: una persona que no haga algo más allá del trabajo o del estudio, que no muestre interés por otras opciones, de la infinidad que ofrece la vida, pude resultar sumamente aburrido, porque los temas de conversación se limitan, el horizonte de planes por hacer también, los intereses en común se reducen, etc.

8. Que sea ordinario: los malos hábitos son desagradables tanto en hombres como mujeres, pero los hombres suelen ser más implacables con esta característica en las mujeres; muchos se llevan la idea de que no es tan importante tener buenos modales en la mesa, hablar apropiadamente y muchos otros detalles que componen a un hombre deseable para una relación de pareja.

9. Que no tenga criterio: aquel pobre individuo que está de acuerdo con todo lo que dices, jamás puede proponer el restaurante al que van a ir, mucho menos es capaz de entablar una conversación-discusión argumentada contigo. Si al sujeto hay que “llevarlo de la manito” para hacer todo y jamás tiene una opinión interesante, mejor pensarlo dos veces antes de involucrarse más seriamente, a menos de que te encante el rol de mamá.

10. Descuido personal: un hombre que no se esmere por verse bien difícilmente encontrará compañera y, aunque en muchas ocasiones el look desarreglado es el que más llama la atención y enamora al instante, el desaseo desencanta a cualquiera, los malos olores no le gustan a nadie, mucho menos durante las primeras citas.

Y los “detallitos” que acabarán con tu paciencia:

11. Que se la pase borracho o drogado: todos tenemos derecho a elegir el tipo de diversión que se nos antoje, pero los excesos suelen ir en detrimento de la relación. Cuando es más importante ir a tomar que pasar tiempo contigo, aún cuando se la ha pasado de rumba las últimas dos semanas, no es muy buen indicio de una relación saludable.

12. Que sea más importante el celular o el computador: cuando la conversación en un restaurante se ve constantemente mediada por los mensajes en el blackberry e incluso resulta más relevante una publicación en twitter que lo que tu tienes para decir, es mejor seguir hablando con el sujeto por redes sociales y buscar otros horizontes que les interese más el plano real que el virtual.


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Can brands be too big to do good?

Can Brands Be Too Big To Do Good? WRITTEN BY: Daniel Baylis Is it possible for the world’s largest companies to incorporate sustainability and responsible business into their DNA? Or is a large corporation inherently more concerned with profit than people? 7 Comments In kindergarten we’re all taught to play fair. It’s the golden rule, the ethic of reciprocity: treat others as you would like to be treated. Yet when it comes to the business world, what becomes of this golden rule? The individual rule of “being good to one another” does not have an equivalent proverb when we consider larger human systems, especially in regards to the corporate world. Still, being viewed as “good” is golden. It’s a desirable and elusive status that triggers businesses to invest large amounts of marketing dollars. Yet nobody seems to have successfully branded themselves as a truly good multinational corporation. In which big business do you have 100% faith in long-term social and environmental sustainability commitments? Nobody seems to have successfully branded themselves as a truly good multinational corporation I’ve been quick to sing the praises of smaller businesses that have built “good” into their brand architecture. But it is significantly easier for small to mid-size businesses to understand their social and environmental impacts. Monitoring down-the-line suppliers is, in theory, a more manageable task. The greater question is about the big guys. Are the biggest brands in the world too big to be good? We have yet to see a global brand achieve a significant amount of public trust. At the moment, for example, there are no Fortune 500 companies certified as B Corporations. Most corporate leaders are daunted, if not completely immobilized by the task of social and environmental sustainability. But the most progressive brands are still taking bold action. Here are three major brands experimenting with good: Google has set the intention to be good, but is it? The world’s number one search engine has yet to win our unquestioning trust, but despite the naysayers, Google is one of the most recognized and lucrative brands on the planet. Carbon neutral since 2007 and consistently high on CSR rankings (PDF), the data-harvesters are guided by 10 principal tenets, one of the most poignant of which reads: “You can make money without doing evil.” And when it comes to proactive social change the company has developed Google.org, which is “the philanthropic arm of Google.” The efforts at Google.org include reuniting people after natural disasters, monitoring disease outbreaks, and enabling access to clean water. Google will be the true leader of “good” when they treat doing good not simply as an “arm,” but as the heart of their business. Google’s new motto should read: “You can make money without doing evil, and even do good.” You can make money without doing evil, and even do good. General Electric is determined to solve the world’s biggest problems by finding solutions in energy, health, home, transportation, and finance. Its big-picture approach to corporate citizenship is “to make money, make it ethically, and make a difference.” Like Google.org, GE has a philanthropic wing—GE Foundation—that provides financial support for education, health, and disaster relief. Where I give GE most credit, however, is with the Ecomagination project. It’s their commitment to innovative solutions to today’s environmental challenges while driving economic growth. Rather than the ghettoization of philanthropy, Ecomagination is exploring how environmental sustainability and profit can go hand in hand. That’s the future of doing good. Pepsi has toyed with being good. The Pepsi Refresh Project was a 2010 initiative to fund community-led projects through $20 million in grants. Two years ago I might have been singing the praises of the corporation for the massively successful campaign. But instead of creating a sustainable model for doing good, one is left with the feeling that the campaign might have fallen into a category of flashy “one-offs.” The company’s current marketing communication revolves around the phrase “Live for now,” and only serves to reunite the brand with a vapid passivity. So is it the end of Refresh? If not, how could it become a focal part of the brand? Will we see Refresh 2.0? And how will we know if Refresh has been truly successful without giving it time to mature? What we’re increasingly witnessing is the desire of major brands to support causes, and to communicate a position of not just doing well, but also doing good. Most brands, however, are still using the traditional methods of philanthropic foundations and cause marketing. The majority are still floundering with how to not only reconcile purpose and profit, but how to embrace purpose as a profit-generating mechanism that goes beyond the product and service rigamarole. Which leads us back to the important question at hand: Are the big brands too big to be good? No. Absolutely not. The benefit of being one of the biggest brands of the world is that you often get to define the rules of the game. Big corporations not only can be good, but there is no other option if we want to collectively see a tomorrow. We need to move beyond the illusion of infinite growth to understanding that every single business hinges upon a planet being able to produce raw materials and a population being physically and psychologically healthy enough to work and consume. It really is that simple. The benefit of being one of the biggest brands of the world is that you often get to define the rules of the game. The big guys are in a position to tell their suppliers what they want, and how they want it. Big business has the opportunity to lead the field. And if we are to determine a golden rule for the world’s leading brands, it should read like this: “Treat the marketplace as if it were the single greatest platform to profit and improve the world.” If a business is able to live by this rule, they will win dollars and win the hearts and minds of a loyal world. DANIEL BAYLIS Daniel Baylis is the Director of Content for N/A, a new kind of marketing and communications agency with a singular goal: to connect people and brands

An Interactive Infographic Maps The Future Of Emerging Technology
When will you get your robot butler? When will we first set foot on Mars? These and countless other questions about the future are answered in this amazing chart of where technology is headed in the next 30 years.
2 Comments
Can speculation about the future of technology serve as a measuring stick for what we create today? That’s the idea behind Envisioning Technology’s massive infographic (PDF), which maps the future of emerging technologies on a loose timeline between now and 2040.

Click to enlarge.
On it you’ll find predictions about everything from artificial intelligence and robotics to geoengineering and energy. Mouse over the entries for blurbs describing them and links to more information; you won’t find much more than a Wikipedia page explanation, but that’s plenty helpful for the uninitiated.

In 30 years, it will also be a great reference for where we thought we might end up. Did we really get interplanetary Internet in 2026? Did the Mars mission happen in 2034, or much earlier? The history of technology isn’t one so much of continued progress, but of sudden, unexpected advances. Which means that the predictions here will most likely be replaced by a reality we can’t even begin to fathom today. But it’s still an inspiring vision of the future (even if you’re scared about the robot swarms in 2031).

You can download a PDF for free, or—should you want to track our progress toward artificial photosynthesis and space-based solar power by X-ing out accomplishments on your wall—purchase a poster version here.


PATRICK JAMES
Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.

An Interactive Infographic Maps The Future Of Emerging Technology
When will you get your robot butler? When will we first set foot on Mars? These and countless other questions about the future are answered in this amazing chart of where technology is headed in the next 30 years.
2 Comments
Can speculation about the future of technology serve as a measuring stick for what we create today? That’s the idea behind Envisioning Technology’s massive infographic (PDF), which maps the future of emerging technologies on a loose timeline between now and 2040.

Click to enlarge.
On it you’ll find predictions about everything from artificial intelligence and robotics to geoengineering and energy. Mouse over the entries for blurbs describing them and links to more information; you won’t find much more than a Wikipedia page explanation, but that’s plenty helpful for the uninitiated.

In 30 years, it will also be a great reference for where we thought we might end up. Did we really get interplanetary Internet in 2026? Did the Mars mission happen in 2034, or much earlier? The history of technology isn’t one so much of continued progress, but of sudden, unexpected advances. Which means that the predictions here will most likely be replaced by a reality we can’t even begin to fathom today. But it’s still an inspiring vision of the future (even if you’re scared about the robot swarms in 2031).

You can download a PDF for free, or—should you want to track our progress toward artificial photosynthesis and space-based solar power by X-ing out accomplishments on your wall—purchase a poster version here.


PATRICK JAMES
Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.

Is this the dorm of the future.

Photo credits on the article below. Copyright

Is this the dorm of the future.

Photo credits on the article below. Copyright

The college dorm of the future (on the new education )

The College Dorm You Wish You Lived In
A university in Denmark has created a circular dorm that will make you incredibly frustrated at the tiny double room where you spent your college years. Bet you didn’t have french windows, balconies, and a bike workshop.
11 Comments
If you’re lucky, maybe you went to a college on a campus with fancy, new college dorms. If you’re not, you may have lived in a tiny box-like room in an uninspired building. Regardless of your dorm living situation (or lack thereof), it’s hard not to be envious of the students who get to live in Copenhagen’s Tietgen Student Hall (Tietgenkollegiet), a 288,000-square-foot, seven-story building designed as a communal space for residence. Among the building’s features:


All rooms face outwards, thanks to the building’s circular space (a symbol of its equality and communal nature). That means everyone gets ample natural light.
The rooms all have energy-efficient floor heating and their own showers and toilets (a big bonus for anyone who has shared a bathroom with their entire dorm hall).
Every room has either a French window or a balcony.
30 kitchens in the building, each of which has four fridges and two stoves.
A ground floor given over almost entirely to common facilities, including a bike room, two music rooms, a gym, a computer room, a study room, an assembly hall, and an outdoor area for basketball and other sports.
Three workshops: a sewing workshop, a bike workshop, and a wood workshop.
In the U.S., universities are quickly figuring out that they must add amenities to attract students—they’re featuring everything from climbing walls to sustainable improvements—but Tietgenkollegiet offers an impressive combination of energy efficiency and community building.

Check out pictures of Tietgenkollegiet (designed by architects Lundgaard & Tranberg) in the slide show above.


ARIEL SCHWARTZ
Ariel Schwartz is a Senior Editor at Co.Exist. She has contributed to SF Weekly, Popular Science, Inhabitat, Greenbiz, NBC Bay Area, GOOD Magazine and more.

65 % of tomorrow jobs are yet to be invented by :

Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.
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Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.

65 % of tomorrow jobs are yet to be invented by :

Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.
TwitterWebsiteBlog
Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.

65% of tomorrow jobs are yet to be invented

Add this massive infographic to the recent discussion of futuristic dorms and what education will look like in 2020—and beyond. Designed by Michell Zappa’s Envisioning Technology (which also created that fantastic interactive infographic mapping the future of technology), this chart maps innovations in education technology for the next few decades.

Click to enlarge.
It illustrates a shift from a classroom-centered approach toward an increasingly virtual set of learning environments. Of course the most eye-popping statistic is the idea that 65% of today’s grade-school children will end up at jobs that haven’t been invented yet. Hence the need for looking forward to try to anticipate how technologies might evolve and how we should expect to incorporate them into our schools.

"Despite its inherently speculative nature," the graphic’s creators write, "the driving trends behind the technologies can already be observed, meaning it’s a matter of time before these scenarios start panning out in learning environments around the world."


PATRICK JAMES
Patrick James is the managing editor of Very Short List. He has written about culture for Good, Filter, and Bullett.

Higher education on 2020 #education

What Higher Education Will Look Like In 2020
Is the era of the ivy-walled college coming to an end? How much will technology reshape what we think of as the college experience? See what the experts had to say.
6 Comments
Higher education is rapidly changing—you don’t have to even be paying much attention to see that. Universities have started streaming lectures en masse, schools like Harvard and MIT are teaming up to create content tailored for the web, startups like UniversityNow are creating reasonably priced online universities, and startups like Udacity offer online-only classes from renowned professors. None of this existed 10 years ago, and the field isn’t done changing yet. A new report from Pew Internet looks at what higher education will look like in 2020, based on survey responses from over 1,000 “Internet experts, researchers, observers and users.”

Below, highlights from the survey, including notable responses from those who were polled.

Just 39% of respondents believe there will be modest changes by 2020, represented by the following scenario outlined by Pew: “In 2020, higher education will not be much different from the way it is today. While people will be accessing more resources in classrooms through the use of large screens, teleconferencing, and personal wireless smart devices, most universities will mostly require in-person, on-campus attendance of students most of the time at courses featuring a lot of traditional lectures. Most universities’ assessment of learning and their requirements for graduation will be about the same as they are now.”
Far more respondents—60%—believe there will be more substantial change. Pew outlines this scenario: “By 2020, higher education will be quite different from the way it is today. There will be mass adoption of teleconferencing and distance learning to leverage expert resources. Significant numbers of learning activities will move to individualized, just-in-time learning approaches. There will be a transition to “hybrid” classes that combine online learning components with less-frequent on-campus, in-person class meetings. Most universities’ assessment of learning will take into account more individually-oriented outcomes and capacities that are relevant to subject mastery. Requirements for graduation will be significantly shifted to customized outcomes.”
Many of the people polled think that opportunity, efficiency, and student and parent demands will lead to new teaching methods. Mike Liebhold, senior researcher and distinguished fellow at The Institute for the Future theorized: “Under current and foreseeable economic conditions, traditional classroom instruction will become decreasingly viable financially. As high-speed networks become more widely accessible tele-education and hybrid instruction will become more widely employed.”
At the same time, respondents believe that the increasingly inaccessible economic situation in higher education will bring on changes. Tapio Varis, professor emeritus at the University of Tampere, explained his thoughts: “Traditional face-to-face higher education will become a privilege of a few, and there will be demand for global standardization of some fields of education which also will lower the level in many cases.”
Some respondents don’t take distance learning seriously, but others recognize that tools to make online education more accessible are rapidly emerging. One anonymous respondent believes that location-based higher education is a bubble that’s about to pop: “I believe we will see somewhat of a return to a Socratic model of single sage to self-selecting student group, but instead of the Acropolis, the site will be the Internet, and the students will be from everywhere.”
While higher education is already changing, don’t expect it to look too different than the way it is today, say many respondents. Steve Jones, professor of communication at the University of Illinois-Chicago and a leader of the Association of Internet Researchers, had this to say: “Simply put, few universities can afford to change from the way they are today. While a riposte is that they cannot afford not to change, inertia is powerful, and taking the long view is hard. By 2020 not much will have changed.”
Of course, it’s just traditional universities that can’t afford to change. Newly emerging online universities and certification programs already are circumventing barriers like cost and location. It’s still hard to get a well-paying job without a college degree, and that probably won’t change by 2020. But there may be many more paths to that degree than there are today.


ARIEL SCHWARTZ
Ariel Schwartz is a Senior Editor at Co.Exist. She has contributed to SF Weekly, Popular Science, Inhabitat, Greenbiz, NBC Bay Area, GOOD Magazine and more. Continued

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